Just a follow-up to the writeup I did on “The Fourth Kind” the other day. Apparently Universal pulled the plug on its websites and settled with several Alaskan newspapers who didn’t take fondly to having wooful articles attributed to them. Here’s the scoop:
The agreement is the first official admission by the company that its “viral internet marketing” included the fabrication of news stories and attributing them to the Nome Nugget, the Fairbanks Daily News-Miner, the Anchorage Chronicle and other publications. In addition, the company included real news articles without permission.
To settle the dispute, Universal also agreed to disable Web sites it set up to promote the claims that the movie about alien abductions in Nome, was true.
Under terms of the deal, the Alaska Press Club is to receive $20,000, while the Calista Scholarship Fund is to receive $2,500. The press club is an independent organization of journalists from across the state.